Mang Inasal, the Philippines’ Grill Expert, has embarked on a campaign that acknowledges what its customers consider as the brand’s most endearing attributes– Ihaw-SARAP food with generous and abundant servings, all in an Unli-SAYA dining experience where customers can be true to how they prefer to enjoy their food.
The campaign, #NapapasarapPagKaingMangInasal, went nationwide on Jan. 19, in all its almost 600 stores nationwide and across media channels. Driving the campaign is a video that gathers Mang Inasal’s celebrity ambassadors, with each sharing their authentic experience enjoying Mang Inasal’s bestsellers. Coco Martin for Chicken Inasal, Maris Racal for the juicy-lambot sarap Pork BBQ, Fyang Smith for the Extra Creamy Halo-Halo, and Dimples Romana for the Fiesta line of grilled Chicken and Pork faves with java rice in Mang Inasal’s signature bilao.
“Kaing Mang Inasal celebrates what our customers truly enjoy at Mang Inasal: Ihaw-SARAP food that satisfy their cravings and the Unli-SAYA experience marked by the freedom to eat their Mang Inasal faves any way they please, in the company of their family and friends,” said Mang Inasal president Mike V. Castro.
The campaign comes at the heels of Mang Inasal’s double-digit growth in 2025 in all its customer access points including dine-in, takeout, and delivery, compared to 2024. Its bestsellers, Chicken Inasal, Extra Creamy Halo-Halo, and Pork BBQ also maintained the leading status in their respective product categories.
“Mang Inasal is truly grateful for the continued strong support of all our Ka-Unli,” Castro said.