Sony and Imperial Appliance Plaza are set to hold a seven-day presentation of Sony’s ULT POWER SOUND series from July 14 to 20, 2026, at Imperial Appliance Plaza in Iloilo City, giving shoppers the opportunity to experience Sony’s powerful audio innovations through interactive displays, exclusive offers, and in-store activities.
The week-long event will officially open on July 14 with a program at the Imperial Appliance Plaza Mega Showroom, attended by guests and representatives from Sony and Imperial Appliance Plaza.
The seven-day event brings Sony’s ULT POWER SOUND series closer to Ilonggo shoppers, allowing them to explore the brand’s signature audio innovations through curated displays at Imperial Appliance Plaza. Throughout the event, shoppers can enjoy special in-store discounts on participating Sony products, with flexible Home Credit financing available for qualified purchases, making it easier than ever to bring home Sony’s premium audio technology.
Kicking Off Seven Days of Sony
Following the opening program, the activity will continue until July 20, inviting shoppers to visit Imperial Appliance Plaza to experience Sony’s audio lineup throughout the week. Guests can also get a closer look at featured displays, highlighting Sony’s immersive audio technology and entertainment solutions.
Leading the featured lineup is the Sony ULT Tower 10, a portable party speaker designed to deliver powerful sound for gatherings and celebrations. Complete with Sony’s original wireless microphones, it is ideal for karaoke sessions, celebrations, and everyday entertainment. Also on display is the Sony ULT Tower 9, giving shoppers the opportunity to compare both models during the event.
